David Utting Communications prudent public relations, government and investor relations

David Utting Communications helps companies better articulate their business objectives and strategies, define a market position, and devise and implement effective, long-term communications programs.

The media plays an influential role in shaping opinions, but journalists can only make judgements based on information passed on to them. David Utting Communications advises clients on how to best communicate with the media, in good times and bad, over the long-term and in response to specific situations and circumstances.

Companies are seldom undervalued, but often misunderstood. David Utting Communications advises clients on developing and executing communications programs that help investors appropriately value a company's strengths, strategies and prospects for future growth. We also have expertise related to the disclosure and communication of challenging financial issues, including earnings disappointments, revisions to prior guidance and restatements.

David Utting Communications has extensive experience responding quickly and effectively to serious and complex business crises. We can also assist with crisis management and preparedness audits, 'preventative health' programs, and managing media and investor communications related to litigation, civil actions and investigations by government agencies.

Government Relations

Sound working relationships with government and their departments and agencies is often the key element of a project's success or failure. Engaging with Government and regulators must be handled professionally and sensitively. David Utting Communications has extensive experience, networks and contacts within Government and the Public Sector across Australia and New Zealand. These are at Federal, State and Local Government levels.

Internet Strategy

The Internet is today recognised as a key vector in message dissemination that reaches target audiences in ways that traditional media and communications channels can not. David Utting Communications has extensive experience in strategy development and implementation over a wide range of communications outcomes.

Personal Image Management

David Utting Communications provides sophisticated research for high profile personalities in the media, professions, business and politics to asses and manage their appeal.

Your corporate, public and media appearance have a direct and powerful effect on how you are seen, the impact you make, and the successes you achieve.

We understand the sensitive nature of image management and can discretely measure key image attributes and advise on strategies, test for effectiveness and implement strategies to improve performance.

We can also provide advice on media training and personal appearance.

High profile players, are best equipped for success if they understand how their personal image and performance impacts on the way they are perceived.

Focus Groups and Attitude Research

Expertly conducted focus groups are perhaps the most effective way for ascertaining the attitude structure of a particular market segment or population.

With any campaign, it is important to have a baseline understanding of where people stand and how it is that they have arrived at the beliefs they hold.

In the dynamic structure of a professionally led focus group, carefully screened respondents who are matched to your market segment of interest, will express their opinions and values.

Understanding what people believe leaves you in the box seat for modifying their opinions and attitudes during a campaign.

The focus group can test arguments, messages and hypotheses so that we can craft the most effective campaign for you.

To understand what your market segment or the general public think of your operation or campaign, talk to us about a program of cost-effective focus groups.

Community Relations

A strong relationship with the local community benefits everyone. Residents and other groups have a stake in what's happening and an ongoing dialogue is the best way to create understanding between developers, communities and interest groups. Neighbours will be the harshest of critics if they feel overlooked or kept in the dark, but can also be strong advocates if they're kept informed with honesty and courtesy. Their views also carry influence with the community politicians who are part of the decision-making process.

For an established business, community involvement can be a rewarding experience that encourages goodwill and a sense of responsibility.
Effective channels of communication will help to create confidence and dispel concerns about any proposals that could bring change for an area.

We have many years experience of working with developers, community and other stakeholders to forge successful working partnerships that deliver mutual benefits, both in the short-term planning period and during the longer-term operational phase.

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